1.
Less Agents Use Professional Photographers Than You Think
It may seem since nearly every other real estate agent is doing so, there's no advantage to hiring a professional real estate photographer. But, this is far from the truth. A study had found only 1/3 of agents regularly use professional photographers.
According to that same study, it found agents who took their own photos earned half the commission, on average, as those who outsourced real estate listing photography to a professional.
2.
Buyers Spend More Time Looking at Photos than any other research tool
According to a study published in The Wall Street Journal, food for thought — buyers that look at online real estate listings spend 60% of their time looking at pictures of the home and just 20% of their time reading the description.
According to research from the National Association of Realtors, 98% of home buyers who searched for a home online said photos were among the most valuable features of real-estate websites. This reason alone should be enough to see the value in hiring a professional for your listing.
3.
Fewer Than 1-In-5 Listings Have High-Quality Photos
The WSJ discovered that just over 15% of real estate listings across the country had high-quality photos online and that half of the listings valued over $1 million had low-quality images.
4.
Listings With Professional Photos Get More Views
You likely are not surprised to learn that listings with photos get many more views than listings without. But, you may be surprised to learn that adding professional photos to a real estate listing can boost online views by upwards of 117%.
Real Estate Photogaphy
4 Facts That May Surprise You…
Most buyers these days get their information online and know nearly everything about a property before they ever see it in person. If you work in property management, the real estate industry or are considering selling your home, it is worth considering the ROI professional photography can offer your listings. Some may surprise you…